Archive for " September 28th, 2009 "
Lean Mean Marketing Machine
Did you know that over 78% (and that’s being conservative) of marketing activities in campaigns contain waste? When I say waste, I’m talking about billions upon billions of dollars flushed right down the toilet each year.
Waste from ineffective campaigns from ad agencies, overspending on print materials, lost money from no Call-to-Action (CTA) on marketing and sales materials, overpriced technological systems such as PPC ads and campaign tracking devices, and the
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